ARCADIUM is an experiential pop-up which will bring immersive tech activities, such as augmented reality and virtual reality experiences, to a diverse audience. Visitors will be invited to enter the 3-D worlds of Richemont Group brands, including Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Vacheron Constantin, and Van Cleef & Arpels.
ARCADIUM is a two-week long activation which takes place at The Shops & Restaurants at Hudson Yards, New York and is open to the public July 12-25.
Panerai at Arcadium pop-up, Hudson Yards, New York City
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