The new 1,000 sq. ft. RIMOWA (LVMH Group) store at Bal Harbour Shops in Miami features the latest luggage carousel-style store concept and showcases the RIMOWA’s updated luggage collections—the RIMOWA Original, RIMOWA Classic, RIMOWA Essential and RIMOWA Hybrid. The new RIMOWA store will also be the exclusive RIMOWA retail location in Miami for the Aesop + RIMOWA collaboration. Tennis legend Roger Federer is one of five cultural icons featured in RIMOWA’s first global brand campaign.
Founded in 1898 in Cologne, Germany, Paul Morszeck first started his business of designing and selling luggage made of a lightweight hard-wearing wood. Just over 30 years into the business, Morszceck’s factory burst into flames, leaving aluminum as the only material surviving the blaze. In 1937, the very first aluminum trunk was pioneered by Paul Morszeck’s son, Richard Morszeck, inspired by the same material as the Junker F13—the world’s first all-metal passenger plane. The iconic grooves that you see on each of the products are also taken from the distinctive design of the Junkers F13.
A-listers such as Olivia Palermo, Cara Delevingne, Cameron Diaz, Diane Kruger and more have been photographed breezing through airports sporting the brand. As travelers search more convenience in their lives, RIMOWA answered with the creation of the first-ever polycarbonate suitcase, made of the same material used in body armor and bulletproof glass—which is practically unbreakable and almost weightless.
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