1. How would you define the positioning of Hôtel de Crillon, a Rosewood Hotel?
Hôtel de Crillon, a Rosewood Hotel in Paris is an icon with a long and incredible history. We are very proud to have reopened this distinguished Palace hotel following its historic renovation in July 2017. Amongst the many Rosewood signatures that are showcased in this renovation is our focus on design, innovation and creativity. As a brand we place the highest importance to create inspiring, stylish, modern hotels and have a long track record of working with the world’s top designers.
For Hôtel de Crillon, A Rosewood Hotel, we worked with six different designers to completely transform the hotel – including the legendary Karl Lagerfeld, who applied his very unique and quintessentially Parisian aesthetic to two of the hotel’s signature suites. Overall, we wanted a design that paid tribute to the DNA and illustrious history of the hotel, but one that also showcased the chic style, dynamism and creativity of Paris today.
2. Which are the competitive advantages of Hôtel de Crillon, a Rosewood Hotel versus the other Palace ranked hotels in Paris?
Hotel de Crillon, a Rosewood Hotel has enjoyed an illustrious history throughout the ages in Paris, an 18th century architectural treasure that has witnessed and even played a role in major moments in French and world history. The hotel hosted Marie-Antoinette’s music lessons for many years– which inspired us to create the stunning Marie Antoinette suite. We have an exclusive butler service in all room categories and some of the best facilities in Paris with three restaurants and one of the most glamorous bars in the city.
But most importantly, the hotel was designed with the Parisian in mind, not just for global travellers, it is truly a hotel for Paris.
3. What are your short and medium term plans?
We are launching a new menu for Bar Les Ambassadeurs with a focus on art, serving new cocktails inspired by the classic and modern art worlds, which are so prevalent in Paris.
We have also recently launched a partnership with Sisley in our Sense spa, and are delighted to offer their renowned range of treatments, including a Signature journey for the senses: the Sisley Signature Treatment.
4. Besides an exceptional product, a luxury hotel property is defined by the consistency of its high customer service standards. Which do you anticipate as challenges and challenges in the current context of the Parisian luxury market?
We are constantly looking to the evolving needs and desires of luxury travellers and innovating accordingly, taking into consideration differences in culture, life stage, reasons for traveling and the destination.
Two critical factors are changing the dynamics of our industry: the incredible pace of technological advancement and the globalisation of travel. Together, they have brought about a completely new landscape where guests’ needs, behaviors, and motivations have changed considerably. No place is this more true than at the ultra-luxury end of the market, particularly in Paris which has such a global consumer appeal.
In the age of consolidation and massive scale, we have taken a very purposeful decision of doing the opposite, namely to not follow a cookie cutter approach to our hotels, and to create a unique property bespoke to the destination and the context, and most importantly to go back to the fundamentals of hospitality and focus on the guest.
5. Le Crillon has a complex F&B offering with several exceptional venues. To what extent you are also targeting local patrons?
Our restaurants and bars are devised to resoundingly welcome the local market and encourage Parisian’s to consider Hôtel de Crillon, a Rosewood Hotel, their home for all needs, from a quick morning coffee, to evening cocktails and celebrating milestone moments. We love the fact that our clientele is so diverse and includes so many regular locals who have come here for years.
6. Some of the Palace ranked hotels in Paris are yet to identify an ideal approach to social media. Tell us more about how ‘transparent’ or ‘visible’ such a high calibre ultra luxury hotel should be.
I think in this digital age, it is important to engage with social media, it is a key medium of communicating to our clientele. There is an incredibly creative aspect to channels such as Instagram, which allows us to express our property in a different way, and the visual aspect works so well to showcase the incredible design at the hotel.
7. Which are the main market disruptors and how do you intend to tackle them? To what extent do you consider Airbnb as a disruptor?
We try to stay above the fray of disruption and take a long view on our business operations. The level of service we offer at the hotel is something we are incredibly proud of, and is why our regular guests return to the hotel year after year – yet we continue to innovate and provide unique and incredible moments that take the concept of hospitality to the next level.
8. An increasing number of wealthy travellers are opting to book their luxury hotel stays on major online platforms, in most cases, such arrivals do not include pre-arrival preferences and almost no information on the purpose of the respective stay.
No matter which booking platform guests use, our team a is diligently ensures that their stay is flawless. Each member of our team cares deeply about our guests and they are constantly striving to ensure we anticipate each guest’s needs tooffer them a highly personalised experience, at every touch point during their stay.
9. Le Crillon boasts a more classic interior design than other recent openings of Rosewood Hotels which are predominantly contemporary in style. Would a loyal Rosewood Hotels guest be different?
From its inception, Rosewood has always held true to its residential-design, which began with the first property, Rosewood Mansion on Turtle Creek, an iconic private estate that was transformed into a world-class hotel and restaurant. All 28 properties around the world, including Hotel de Crillon, now imbue the same residential style combined with modern and luxury underpinnings while still capturing the local spirit, evoked from the brand’s Sense of Place® philosophy. In essence, I believe guests appreciate the the residential style within the classical confines of the 18th century building, as it truly offer a wonderful juxtaposition of designs.
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