The first European property of Rosewood Hotels & Resorts, The Rosewood London is a masterpiece both in grandeur and style, a unique blend of British heritage and contemporary sleek nuances. Housed within a former historical palatial building neighbouring Covent Garden, Rosewood London is an ideal reflection of the essence of luxury hospitality as the perfect balance betweeen outstanding facilities and the highest level of personalized service.
Reflecting Rosewood’s sense of place, the Rosewood London breates ‘Britishness’ in all of its pores: the staff uniforms – elegant classic Savile Row suits for the butlers and outdoor attires for the doormen; bespoke Jaguar XJ range limousines (discreetly branded with the Rosewood logo); exquisit decorative elements such as carpets and upholstery, including a real-size British bulldog in plaster, custom-made Czech & Speake bathroom amenities; the selection of traditional English lemonades and beers by Fentimans in all the mini-bars etc.
The nowadays essential luxury hospitality elements have also been carefully implemented at the Rosewood London: high speed wi-fi internet throughout the entire hotel as well as in the hotel’s limousines; UHD SmartTvs with a large selection of Tv, music, radio channels as well as movies on demand; centralized lighting, AC and blind controls; generously sized business desks with all-plug adaptors.
Few hotels houses in such classic buildings achieve the WOW factor which the Rosewood London does so boldly – the hotel’s Edwardian Belle Époque courtyard is unique for Central London (originally, the carriageway entrance) providing not only for the most pristine atmosphere with fire spots at night and an outdoor terrace, which will surely be a major highlight in the warmer months. Other spectacular elements of interior design include the grand Pavonazzo marble staircase rising over seven storeys within the property under a natural light atrium, the rose bronze entrance Gallery or the fireplace in the Mirror Room Restaurant.
Overall, the hotel impresses with its masculine look, grand spaces both in public spaces and rooms, a very warm and homely feel – all perfecltly suiting leisure and corporate travelers alike. I would also add that it is not only the sense of place which dominates the property, but also the pleasure in discovering fine details and beautiful design elements, which have been sensibly planned to please both local and in-house guests.
Rosewood London’s General Manager Matthias Roeke arrives from Asia after 10 years of experience at several flagship Shangri-La properties is seconded by Michael Bonsor, formerly at The Claridge’s London. The calibre of the entire team is also impressive, the Rosewood London gathering the crème de la crème of luxury hospitality, many arriving from other top luxury London properties.
I look forward to returning soon to the Rosewood London to experience the Holborn Dining Room, the main restaurant of the hotel and especially the Delicatessen corner which will surely be a major attraction. The end of February 2014 will also see the opening of the Sense Spa at the Rosewood London.
Oliver Petcu in London
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