Saint Laurent Paris (Kering Group) is opening mid September on Rodeo Drive in Beverly Hills its largest global store. The three-storey, 10,000 square foot womenswear store, will feature top floor devoted to VIP dressing, complete with a back entrance for celebrities. The brand’s current LA flagship will be transformed into a 6,300 square foot men’s store.
“Los Angeles is a key cultural, musical, cinematic, digital and technological observatory – a crucial place for culture and innovation, also under the influence of Asia,” Saint Laurent chief executive Francesca Bellettini told WSJ.
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