London luxury department store Selfridges launches new store concept of personal shopping with seven themed suites, collectively known as the Personal Shopping salon. Each suite will pay tribute to a past fashion icon, from singer Grace Jones to noted fashion designer Lanvin. The suites serve as the central draw for a new 5,000-square foot private lounge at the store, which features a library and bar, aiming to make shopping a more socialized experience.
In the race to create unique environments for their customers, many retailers have opted for a technology-centered approach, but with its new suites, Selfridges aims to get back to the roots of traditional retailing by integrating strong storytelling and theatrical elements into the space. A move that showcases the store’s heritage, while creating a truly luxurious environment in which to shop. The renovated interior concept was designed by London-based architecture firm WaldoWorks.
adapted from psfk.com
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