To launch the updated version of its mobile application, Shangri-La Hotels and Resorts is offering exclusive benefits to its loyalty members. The Chinese hotel group is giving its Golden Circle enrollees up to triple the rewards points for engaging with functions of the new app.
Available for Apple and Android phones, Shangri-La’s app includes features such as booking and mobile check-in and check-out. Consumers who are enrolled in the hotel chain’s Golden Circle loyalty program can also manage their account or redeem rewards through the app.
The app is also designed to be a point of discovery, with hotels searchable by name or location. Shangri-La has included content about the properties, as well resources about the destination such as live maps. Connecting the online and offline experience, consumers can click to call a reservation agent from the app.
Rewarding guests who use the app, consumers will earn 100 Golden Circle points just for downloading the app and signing in to their account. When enrolled loyalty members book within the app, they will receive double the reward points, while booking and using mobile check-in will earn guests triple the loyalty points. Also encouraging downloads on-site, all Shangri-La properties feature QR codes.
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