AccorHotels Luxury & Upscale brands proudly opened the new 77-room SO Sofitel Hua Hin in Thailand, the first SO Sofitel resort in Asia Pacific. SO Sofitel Hua Hin’s ‘Imaginative Escape’ concept combines the destination’s beachside style and the resort’s soul. SO Sofitel playfully combines sophisticated French elegance with the dynamic style of each hotel’s locale.
SO Sofitel Hua Hin’s audacious, playful soul was defined by creative thinkers, designers and artists: The resort benefits from the creative signature of fashion designer Polpat Asavaprapha, the founder and creative director of ASAVA, a brand that reinterprets classic timeless style for the modern woman. Prior to creating his own brand, the Thai designer and fashion icon gained a wealth of experience working for names such as Marc Jacobs, Isaac Mizrahi and Max Mara, and serves as President of the Bangkok Fashion Society. Guests will notice the designer’s pronounced playfulness and attention to detail throughout the property in his signature sophisticated urban artwork as well as the SO Sofitel Hua Hin uniforms and emblem “The Butterfly Effect”.
Award-winning Thai architect Duangrit Bunnag created the resort’s original bold structure, featuring an interwoven maze of open courtyards and private pathways. The property’s geometric lines and solid shapes, softened by a palette of naturally aged woods that blend with the beauty of the surrounding nature, create an environment of contemporary tranquillity. Painting the canvas is Donatien Carratier, who brings to the new resort over 20 years of design experience in Asia. The forward-thinking interior designer, who focuses on luxury projects that demand iconic styling, is famed for creating deeply resonant environments in which vivid dreams blur with reality.
The new 77-room SO Sofitel Hua Hin in Thailand has two vibrant room styles: SO Nature and SO Arty. SO Nature rooms are a mix of simple natural elements and lavish French refinement, providing a relaxing environment that is in line with Mother Nature, showcasing the acclaimed photographs of New Zealand environmental artist Martin Hill.
The resort also brings to Hua Hin three innovative food and beverage outlets destined to spark the local scene: Designed around its eponymous white oven, White Oven restaurant serves authentic Thai cuisine exquisitely revisited to showcase the gifts of the garden, the sea, and the artistry of the chefs.
HI-SO, the picturesque and panoramic rooftop bar is a place to chill, socialise and Instagram photos of the magnificent view while sipping cocktails crafted by a master mixologist. Within steps of the ocean, the playful and lively Beach Society serves à la carte beachside bites for a lazy day and seafood BBQs – all superbly crafted from the finest and freshest local ingredients. Complete with stunning sea views, this is the venue for not-to-be-missed beach parties and the new place in town to see and be seen.