How is the Le Scribe (Managed by Sofitel) positioned in Paris’ luxury hotels sector? Which are the competitive advantages of the hotel?
The Hotel Scribe has been beating to the vibrant rhythm of Paris for over 150 years! It is a key player in Parisians’ life, with the amazing history over the years.
It was built in 1863 as part of the creation of the Opera district, Le Scribe was chosen from the outset as the seat of the prestigious Jockey Club. In 1871, the building was, for a time, the Parisian address of the famous Malletier Louis Vuitton. In 1895, the Lumière brothers presented the world’s first cinema screening while many artists and celebrities such as Josephine Baker made it their Parisian residence.
Nestled in the heart of the right bank, the hotel is ideally just located steps away from the Opera Garnier, Place Vendôme and exclusive department stores. You are at the heart of the arts and culture and the department stores.
Is Paris’s luxury hotel sector over-saturated or there is also a confusion between far too many ‘’five star’’ hotels and luxury hotels?
Indeed, Paris is a city where there is a lot of choice for 5 star hotels and Palaces. This only reinforces the luxurious and exclusive image that Paris conveys, through its gastronomy, culture, art, fashion, etc. The enthusiasm of large hotel groups to open luxury hotels in the capital confirms the interest of international tourists to come and stay in the City of Light. Each hotel corresponds to a type of clientele, there is something for everyone depending on the desired location in the city, the purpose of his or her stay, the style / lifestyle offered by the hotel and it’s “art de vivre”
To what extent you are also targeting non-hotel guests.
The Scribe is an entity of its own and attracts Parisians and tourists alike. For many Parisians the Scribe is an institution within the capital!
Which of the challenges of the pandemic you see remaining? What about the opportunities the pandemic has brought?
The most difficult challenges the pandemic has brought are the constant changes in the evolution whether positive or negative, the shadow of another wave with its further restrictions, keeping up with the rules and regulations for entry in the country etc…
On the other end, it has brought a great synergy to the team, multitasking and a great team spirit with employees branching out from their usual daily work and a great amount of learning for all of us!
Besides an impeccable product, a consistent high service standard is a must. What has been your approach to discovering, nurturing and motivating talent? Has this profile changed with the pandemic?
The younger generation has suffered greatly from the pandemic. We are very attentive to the profiles of work/study students who bring renewal, dynamism and above all an “out of the box” approach, essential in the current situation.
There are many people who have taken the opportunity to train during this pandemic to advance their careers. This offers a certain versatility that was less present before.
Are you now specifically targeting different markets?
With the pandemic, we have adapted by offering different offers to please and attract local customers. This offer will be maintained and will continue to evolve over time.
For example, we have introduced the Family offers, different services in the hotel such as walking tours, outdoor sports with free-cross, etc. The hotel offers activities such as exploring the city on foot, outdoor sports to promote well-being.
Do luxury consumers have different expectations? How has the perception of luxury changed, if in any way?
The hardest part is that most of the luxury, whether in the decor, in the personalization of the service, in the human side that qualifies the service as luxury, have been strongly impacted by the health crisis.
The measures and barrier gestures are kept to the letter while continuing to provide the human touch and the tailor-made services which remain the heart of our business. Human contact, essential to the luxury side of the service, has been largely digitalized: check-out, catering, etc.
But even with a mask a smile remains visible!
Are guests still concerned about the implementation of Covid-19 safety and hygiene measures?
Certainly. Accor has implemented the ALLSAFE cleanliness and prevention label, as certified by Bureau Veritas., very early in the pandemic, which has been extremely reassuring for our guests.
The strict protocol ensures that our hygiene and prevention measures meet the highest of standards. Our ambassadors are therefore, best placed to meet our guests needs and to ensure their well-being.
Surveys show that discerning travelers nowadays prefer newly opened (built) or renovated hotels – because of the safety and hygiene perception. Tell us more about your renovations.
With the refurbishment of Le Scribe, the Sofitel brand has stated its ambitions to be a leader in Parisian luxury hospitality and be recognized as one of the top five-star hotels in the French capital. Our architectural choices – namely to embody the Parisian spirit and the French art de vivre – will restore this symbol of Parisian life to all its former glory.
The French have a passion for art de vivre. The Gallic way of life is renowned, transcending borders and continents, with its capital the finest embodiment. Living in Paris is an art form in its own right – an endless source of cultural experiences, venues steeped in history and French designer boutiques.
From this perspective, Le Scribe is not merely a short-lived destination for travelers from around the world, we have designed it so that it regains its former status as a must for Parisians too. The whole challenge of a refurbishment in Paris is to transform a property while successfully giving it a unique identity that sets it apart within an extremely competitive environment.
For the Sofitel Le Scribe Paris Opéra, the challenge laid in our ability to establish a good balance between retaining the authenticity of the venue and adding a contemporary feel with new guest experiences. To achieve this, we have tailored our offers to the new wants and needs of our guests, with a range of dining options that will also appeal to a local clientele.
We chose to entrust the hotel keys to Atelier Tristan Auer, whose mandate was to create a thoroughly Parisian property featuring guestrooms and suites that resemble Haussmann period apartments, while preserving the specific architectural features for which Le Scribe has been famous since its creation. An ability to work with the DNA and core identity of a venue was key when selecting the architect we were going to collaborate with
What novelties shall be we expecting this year?
We are soon to unveil our new restaurant concepts, Rivages with Chef Denis Rippa (France Prime Minister – Chef des Cuisines) leading our culinary team. Further news coming very soon……
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