Bernard de Villèle, director general of The St. Regis Mexico City, the cosmopolitan hotel setting the highest standard for luxury and bespoke service in Mexico, introduced today the hotel’s newest position of Chief Millennials Officer (CMO) in response to the needs of this important demographic.
With more than 57.5 percent of millennial associates currently working at the iconic hotel in Mexico City, in addition to the fact that 32 percent of the hotel’s worldwide guests fall under this age range of 18 to 33-years-old, The St. Regis Mexico City believes that now, more than ever, is a pivotal moment to create the special role of CMO.
“As we look into the future of our hotel, identifying the best practices to lead our millennial associates will be key to The St. Regis Mexico City as we continue to represent the best address in this beautiful capital city” said Bernard de Villèle. “We are inspired every day by how this particular generation creates new, unique, and innovative ways for the hotel to engage with our youngest guests on a personal level.”
The new role will be led by 26-year-old, Alejandra Ramirez, who as a millennial, is the ideal candidate to bring a distinctive level of understanding and connection with today’s millennials. With a degree in Hotel Management from the prestigious Cessa University in Mexico City, Ramirez has worked in the Human Resources Department for the past three years as Talent Acquisition Manager at The St. Regis Mexico City.
In her new role of CMO, Ramirez will drive the hotel’s efforts in catering to the millennial generation and identify various approaches and services to better understand what is important and significant for young travelers. Ramirez will also be responsible in conducting monthly meetings with the millennial workforce in an effort to identify any generational challenges that may arise at work, and learn the best practices to lead and collaborate with each employee, creating an inspirational environment where they can grow and flourish in their career.
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