Stella McCartney saw pretax profits rise by almost half to 9.5 million pounds (12.6 million USD, 10.7 million euros). McCartney told reporters the brand was working towards a goal of zero emissions and had managed to “significantly reduce” its environmental impact despite rising sales.
The vegetarian designer, who does not use leather, fur, skins or feathers, sent out invitations to her Paris show, in the gilded glory of the city’s Opera Garnier, on a roll of bio-plastic, compostable “Trashion Bags”.
The label, whose 1,200 USD duffel bags are lined with recycled plastic bottles, is also moving to using recycled cashmere and pesticide-free wool. McCartney said her spring/summer collection was a “joyful exploration of British style” with magenta and bubblegum-pink taffeta debutante dresses matched with oversize white jersey T-shirts.
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