The Armani Group will become a Supporting Founder of Teatro alla Scala which became a Foundation in 1997 and has been active in spreading the art of music in Italy and abroad through the preservation and promotion of its rich heritage, be it musical, artistic, technical or professional.
The commitment, announced during the Board of Directors meeting which took place today, will be formalized on May 17th with the co-optation of the Assembly of the Teatro alla Scala Foundation, chaired by the Mayor of Milan Giuseppe Sala. Giorgio Armani was among the first to support the Foundation, ever since its establishment. He now renews his pledge during a delicate moment for the world of entertainment.
“My commitment to Milan, following this upsetting past year, has been manifold, and I certainly could not neglect culture, a sector which has been hit particularly hard. The arts have always been put on the back burner during trying times because they don’t immediately appear vital and necessary. And yet they are. Theatre, music, ballet are pure expressions of beauty and the highest of human qualities – creativity, ingenuity, imagination, commitment – that stimulate progress and rebirth.” said Mr Armani
”This latest initiative is once again dedicated to the city of Milan, for the symbolic value attributed to the institution, but also for my emotional and personal ties related to it, for the memories of the many performances and concerts I have attended; of the distinguished guests I have had the opportunity to dress; of unforgettable experiences, such as the costume creation for Richard Strauss’ Electra in 1994, directed by Maestro Sinopoli. Now, more than ever, I feel it is my moral obligation to actively contribute to the support of this prestigious theatre—rich heritage of the Milanese and non-Milanese alike, a true symbol of intellectual resistance”, remarked Giorgio Armani, President and CEO of the Armani Group.
“The inclusion of Giorgio Armani among the supporting founders of La Scala – a cultural institution of utmost prestige – is the concretization of a union that was destined to be. And not simply for one reason alone. Global fame, excellence in creativity, a unique and authentic style – all of which have made Giorgio Armani the “king” of Italian and Milanese fashion worldwide – are the same characteristics that have led Teatro alla Scala to be considered the “most beautiful theatre in the world”, an opera and ballet temple.
”We are therefore grateful to Giorgio Armani for this grand, new act of love towards Milan. A gesture that speaks to the future of our city and its recovery, as well as to a winning partnership between the fashion house and the Teatro, first announced last December on the occasion of La Scala’s opera season opening night. An extraordinary show, held without an audience but still enjoyed all over the world – a performance where, together with the music, we were able to admire the costumes created especially for the artists by Armani “, said the Mayor of Milan, Giuseppe Sala.
“La Scala and Giorgio Armani – added general manager and artistic director Dominique Meyer – are two symbols of Italy around the world but they are also two deeply Milanese institutions. Being both international and unique, sharing in the same standards and tireless pursuit of beauty and quality, and drawing from the same love of art and fine craftsmanship are what make La Scala and Armani the perfect embodiment of of the spirit of this city. For this reason, our collaboration is a strong message of Milan’s desire to reopen, with an awareness of its past and renewed determination for the future”.
Mr Giorgio Armani (Armani Group supports Teatro alla Scala Foundation)
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