Lately I’ve been speaking to all sorts of Indian men – rich and famous, traditional and modern, professionals and businessmen, in the quest to bring out stories that highlight the growth of men’s wear in the Indian market. While on search, there came about something common, “If it isn’t for you or for the occasion, it isn’t worth it.”
While the Indian luxury industry is still struggling to create a mark in the global market, the premium segment is on a growth trajectory. With the emergence of brands catering to specific product categories with gender-specific stores, the menswear apparel and accessories market has seen new players.
One such example is the Bombay Shirt Company, which provides a comprehensive solution to high quality fabrics and customized design elements along with exact measurements of the body. BSC has ramped up from an only-online player to a hybrid model, recently opening several brick and motor touch points in India.
With Indian men demanding different footwear for different occasions, Ruosh provides international design and quality shoes at affordable prices. As per industry estimates, the premium footwear category in India is growing at 25% annually, much higher than any other product category in the apparel and accessories industry.
The Indian runways, Bollywood awards functions, movie premiers and special events now show well-documents street style, stepping up the personal style department for Indian men.
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