As part of a series which will run all the month of September and the first week of October, CPP-LUXURY.COM takes a close look at the future of luxury Spas and has invited key decision makers to share their insights, exclusively.
Steve Jeisman, Director of Spa’s and Development at Alila Hotels and Resorts
How important have Spas become for a luxury hotel – city/resort?
It is increasingly important for revenue generation, guest services and branding aspects of luxury hotels. For city hotels the importance is minimal but for resorts it is a must have. Many hotels/resorts these days are preferred by the spa type or spa services it offers
What percentage of your global revenue comes from Spas?
You have opted to develop your own, branded, Spa and in-room amenities. Tell us more.
Our Alila Living amenities collection exudes indulgence as our unique selling point to our brand and guest experience which I believe is unrivaled within Asia. In each guest villa we feature 20 Alila Living amenities and spa related products. From standard naturally infused ‘his and hers’ shampoos and body gels to 100% natural insect repelants, pillow sprays, face masks, toners and sunscreens. The high quality and abundance of this collection is one of the most talked about elements by our guests.
Across your chain of hotels and resorts, which properties boast the most comprehensive Spa offerings?
Alila Villas Soori. With heated terrazzo beds and Vichy showers, jacuzzi, steam rooms, bathing rituals, salon services, wide variety of local and international facial options and an in-depth collection of nurturing massage therapies.
What are the most popular Spa services/packages requested by your guests?
Without a doubt, that will be our world famous Balinese Massage. At the end of the day, no matter how much equipment and high tech gizmos you offer, a simple, relaxing effective body massage almost always has an edge over technology.
From your research and feedback from guests, what do your guests seek from a Spa experience? (instant effects when it comes to skin related treatments /get accustomed to a healthy lifestyle etc)
Our Spas are currently only located within a hotel or villa environment so guests are mostly seeking deep relaxation, a mental and physical escape that sets them holiday-ready. Guests expects seamless pre and post treatment services with no fuss of registration or feedback forms, but most of all they seek therapists who can understand their clients’ needs for relief of aches and pains. Its about listening to the guests and adapting the treatment to suit and soothe the issue.
How important is it for Spas to provide a sense of place, be it through type of treatments, products or even décor?
A massage can have the same effect whether experienced on the beach under a coconut tree or surrounded by million dollar walls. The real mental and physical escape lies in the abilities of the therapist and not necessarily in the surroundings. In saying that, I do understand, appreciate and have created some dreamlike and stunning visual spa environments. Even though our eyes are shut most of the time during a massage, our senses are still awake, thus the surrounding environment can really assist with comforting the guest inducing a total emotional escape. Though with the right sight, smell and sound present in a spa concept will holistically transcend us to another dimension, the element that is most important is “touch”.
Do you provide Spa packages at your properties? Which destinations would you consider as Spa/wellness ones?
Alila Villas Uluwatu and Alila Villas Soori features half day and full day wellness packages. All packages are customized to suit every individual. All our Alila properties have a Spa Alila on location.
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