The Set Collection is delighted to announce that one of Asia’s most lauded luxury hospitality brands, The House Collective will comprise the next four properties to become a part of its leading edge hotel representation company. The House Collective’s four hotels join The Set Collection’s four founding member hotels: Hotel Cafe Royal in London, Conservatorium in Amsterdam, Lutetia in Paris and Mamilla hotel in Jerusalem.
As Dean Winter, Managing Director for Swire Hotels states, “We believe this exciting partnership will further elevate The House Collective reputation in the ultra-luxury hospitality space and help our brands stand out and appeal to the growing number of luxury consumers outside of Asia.”
Jean-Luc Naret, Executive Director of The Set Collection also comments, “I cannot think of a better group of hotels to be our first new members than The House Collective. Like our founding members in Europe and Israel, The House Collective’s properties have made an impact on their market and the luxury traveller’s collective consciousness that is far greater than their relatively small footprint would suggest. It is a privilege to work with these expert hoteliers, not only to offer them the myriad benefits that being a part of The Set Collection offers but also to learn and grow together in new and exciting markets during these unique times.”
The Set Collection is a new luxury brand representation company of like-minded independent hotels, run by hoteliers for hoteliers. It has been designed for owners, investors and management teams seeking an alternative to the traditional representation and distribution service. With an agile and flexible business model, The Set Collection provides a tailored solution to supply only the services that hoteliers need, designed to adapt quickly to continually evolving markets conditions and business needs of its member hotels whilst providing a competitive fee structure. Under The Set Collection, owners and management teams retain their hotel brand and identity alongside the day-to-day running of their property, whilst taking advantage of tailored services to support their operation and existing teams.
The Set Collection is building a portfolio of non-competing hotels whilst providing a platform that will encourage them to work together to achieve their business objectives and the addition of The House Collective is an important milestone in this development.
One of the tenets of The Set Collection is to work only with exceptional and like-minded organisations that truly embody the spirit of their locations, a determination that is exemplified in its properties in four of the world’s great cities; Amsterdam, London, Paris and Jerusalem.
Those hotels harness the artistry, combined talent, skills, expertise and flair of their teams to create inspiring environments and individual experiences that feel beautifully composed and the four hotels of The House Collective are similarly uniquely imagined to reflect the soul and aesthetics of their locales.
About The Set Collection
A carefully curated luxury hotel collection, comprising of some of the world’s most exceptional, likeminded, independent hotels and resorts worldwide. Being flexible, agile and at the forefront of innovation, we are the primary choice for hotel owners, who seek a market-leading brand affiliation partner that elevates their own hotel brand and identity. Capturing the hearts and minds of guests is a value that is shared amongst all of our member hotels and is what drives us to create memorable experiences that leave you with the desire to return.
Headquartered in London, a core team of experienced hospitality professionals with decades of experience across the luxury hospitality sector lead The Set Collection. The leadership team consists of Jean-Luc Naret – Executive Director, Brian Gore – VP Marketing, Brand & Digital; Robin Stangroom – VP Revenue, Reservations & Distribution, Ruurd Hooijer – Senior Director of Sales & Marketing & Eliot Sandiford – Director of Public Relations.
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