Iconic Luxury Hotels is to launch The Mayfair Townhouse in September 2020. Situated near London’s Green Park, The Mayfair Townhouse is Iconic Luxury Hotels’ fifth luxury hotel.
The Mayfair Townhouse will be a welcome addition to Iconic Luxury Hotels’ current collection: Cliveden House, a five star stately home hotel in Berkshire; Chewton Glen, a quintessentially English manor house on the fringes of the New Forest and Solent Coastline; The Lygon Arms, a 600-year-old luxury Cotswolds coaching inn; and 11 Cadogan Gardens, a distinguished home from home in leafy Chelsea.
Located on Half Moon Street alongside Piccadilly, The Mayfair Townhouse will debut in September 2020 with 172 rooms & suites (including 2 Penthouse Suites and Garden Suites), The Dandy Bar, private gym and versatile event spaces. The Mayfair Townhouse has seven Georgian listed buildings within its structure and will welcome guests seeking a discreet London address that is steps away from Green Park, upscale shopping and several of London’s most acclaimed restaurants.
Mayfair is synonymous with status, heritage and prestige and up until the mid 18th century was largely rural, famous for its annual May Fair. The townhouses lining Half Moon Street formed the setting for Oscar Wilde’s The Importance of Being Earnest.
The hotel will be overseen by Iconic Luxury Hotels’ Executive Director, Andrew Stembridge, former Hotelier of the Year and recently named as one of the 50 Most Influential People in British Luxury in the Walpole Power List 2019.
Iconic Luxury Hotels was founded in December 2016 and is one of England’s finest hotel collections with properties located in London, the Cotswolds, Berkshire and the New Forest. The expanding boutique collection which owns and operates hotels under management agreements is owned by L+R Hotels.
Iconic Luxury Hotels brings together a small collection of exceptional hotels spread across Britain. Each property has its own character, but they all share a common commitment to delivering outstanding experiences.
Cliveden House in Berkshire is unique; this historic National Trust country house, just 40 minutes from London and 20 minutes from Heathrow, is set in 376 acres of Grade I listed formal gardens and woodland and enjoys panoramic views over the River Thames. It has a rich heritage as a venue for entertaining royalty and prime ministers, and a sympathetic five-year restoration recently revealed Cliveden Spa.
Chewton Glen is an English original; this 5-star Relais & Châteaux luxury hotel and spa is located within 130 acres of gardens on the edge of the New Forest and a few minutes’ walk from the coast. Stand out facilities include include the fabulous Treehouse Suites and The Kitchen, an exciting meet, eat and cook venue overseen by TV Chef James Martin.
The Lygon Arms is a Cotswolds’ institution; this stunning 600-year-old coaching inn of honeyed stone is located in picturesque Broadway village. The inn has been a destination for centuries, attracting guests from King Charles I to Elizabeth Taylor. The Lygon Arms delivers luxurious comfort and chic style while retaining the inn’s distinctive heritage, alongside relaxed dining in The Lygon Bar & Grill, inviting wine bar, luxurious spa and three acres of gardens.
11 Cadogan Gardens is an exceptional townhouse situated off one of the squares in the heart of Chelsea and is the only Relais & Châteaux hotel in London. Individual and subtly discreet, 11 Cadogan Gardens provides the ultimate city escape with plush, luxurious suites, theatrical Chelsea Bar and a new addition, Hans’ Bar & Grill opening onto Pavilion Road, considered the very latest in-vogue destination for foodies.
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