Despite tapping one of the industry’s most famous creative directors, Karl Lagerfeld (in 1983), to front one of the most famous brands in the world, Alain and Gérard Wertheimer, the billionaire brothers who have privately held Chanel for over 30 years, are two of the least famous owners in fashion. Unlike Pinault and Arnault – regular front row fixtures at their brands’ seasonal runway shows – the Wertheimers have managed to largely shy from the public eye.
As the New York Times noted in February 2002, “When Alain, the chairman of the board of Chanel, and his brother Gérard, the chairman of Chanel S.A. Geneva, the company’s European branch, attend Chanel shows, they drive themselves there in a modest French-made hatchback, slip into the hall unnoticed and sit in the third or fourth row.”
While little is known about the brothers, personally – “We’re a very discreet family, we never talk,” Gérard, told the Times in 2002 – we do know this: They each own half of Chanel and have a combined fortune of approximately €21 billion ($25.8 billion), per French financial magazine Challenges, which put the Wertheimers on the publication’s “top 10 richest French business tycoons” list in June.
As for how they ended up at the head of one of fashion’s most well-known houses, the Wertheimers are the grandsons of Pierre Wertheimer, who was an early business partner of the couturière Gabrielle “Coco” Chanel, herself. In 1924, Pierre Wertheimer entered into an agreement with Coco Chanel to create “Parfums Chanel.” For a seventy percent share of the company, Wertheimer agreed to provide full financing for production, marketing and distribution of Chanel No. 5. Théophile Bader – founder of the Paris department store, Galeries Lafayette – was given a twenty percent share.
The brothers, who began their work for the house roughly 43 years ago, are the third generation to run the 100+ year old company, which is reported to have brought in $5.67 billion in revenue in 2016. In addition to the Paris-based design house, the Wertheimers maintain a portfolio of investments that consists of three French vineyards, including Chateau Rauzan-Segla, and Wertheimer et Frere, one of the world’s top horse racing and breeding operations.
Gerard, 62, is based in Geneva. While Alain, 65, who lives in New York, has been credited with resurrecting the brand when he took over operational control from his father in 1974.
As the Times noted in 2002, the brothers “rarely, if ever, attend Chanel boutique openings or other Chanel events, they never lend their names to advertising, and they eschew licensing the company name for bedsheets and aerosols. ‘You can make money that way,’ Alain told Wine Spectator some years ago in one of his rare interviews. ‘But that’s not the way to run a family business.'”
As for how they have stayed so under-the-radar, Gerard said in 2002: “It’s about Coco Chanel. It’s about Karl. It’s about everyone who works and creates at Chanel. It’s not about the Wertheimers.”
CHANEL also owns Maison Michel (the French millinery company) and knitwear label Barrie.
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