With its Watchmaking and Fragrances divisions located in Neuchâtel, Switzerland is Bulgari the 2nd most important country when it comes to research, development and manufacturing. This Bvlgari week started Tuesday in Zurich at the Baur au Lac Hotel with a high profile High Jewelry event organized together with HSBC and presenting to 50 VVIC a rich collection of more than 110 high jewellery and high-end watches.
Two days later Bulgari was honored twice at the occasion of the 19th Geneva GPHG (the ‘Oscars of Watches’) with Serpenti Misteriosi Roma winning the Best Jewelry Watch of the year and Octo Finissimo Chrono GMT the best chronograph. An extraordinary recognition from an high profile jury of The Rinascimento of Swiss Watchmaking led by Bvlgari in the last 5 years with more than 55 International awards including 5 Geneva GP and 4 SIAR GP.
Last but not least Bulgari celebrated in Saignelegier with the Jura Minister of Economy and all the local authorities, media and supplying partners the opening of a revolutionary “Habillage workshop“, first in its kind in Switzerland and fusing case making and dials making expertises.
Bulgari has decided to unite the production of all its watches exterior components under one roof in order to promote synergies and foster the discovery of new expertise for both activities, the objective being to develop skills within a cross-disciplinary approach. This approach, which is uncommon in an industry that is often fragmented by trade typology, has the advantage of bringing together closely related activities.
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