The second edition of TimeCrafters, America’s first luxury watchmaking fair, took place in New York between 13 and 15 September 2012, providing watch admirers and collectors a unique opportunity in the U.S. to share their passion with the world’s top watchmakers in a selective environment. The event took place at Park Avenue Armory, a prestigious space dedicated to the arts in the heart of Manhattan.
Part palace, part industrial shed, Park Avenue Armory fills a critical void in the cultural ecology of New York by enabling artists to create, and the public to experience, unconventional work that could not otherwise be mounted in traditional performance halls and museums. With its soaring 55,000-square-foot Wade Thompson Drill Hall— reminiscent of 19th-century European train stations—and array of exuberant period rooms.
Emphasizing the importance of the U.S. luxury market, a significant number of major international luxury watch brands exhibited at the 2012 edition of TimeCrafters, some presenting their latest launches. Prestigious luxury Swiss watchmaker Girard-Perregaux (owned by PPR Group) presented a limited edition tourbillon, the DLC Titanium Bi-Axial Tourbillon (an unusual avant-garde design for the 152 year old brand, a blend of classic haute horology with a sporty finish) and set up a small workshop where visitors were invited to assemble their own watch.
Luxury jeweller and watchmaker Chopard showcased its L.U.C Collection of watches and magical delights of the moon and stars. To celebrate the 40th Anniversary of the Royal Oak, Audemars Piguet presented at TimeCrafters 2012 its new Royal Oak Jumbo watch. Tag Heuer (LVMH Group) chose the TimeCrafters 2012 edition to introduce its Mikrotourbillon S.
A. Lange & Sohne presented at TimeCrafters 2012 its newly redesigned Datograph. Breguet (Swatch Group) presented at TimeCrafters 2012 its stunning new Breguet Tradition 7047BR, featuring a tourbillon and constant force fusee and chain. Hublot (LVMH Group) showcased several of its new models: the Hublot King Power Unico GMT, the Big Bang Ferrari Magic Gold and the Hublot Classic Fusion Extra-Thin Skeleton. Italian jeweller and watchmaker Bulgari (LVMH Group) showcased at TimeCrafters 2012 its latest watch the Bulgari Octo, introduced officially in Rome this summer.
Harry Winston provided visitors of TimeCrafters 2012 edition with the rare opportunity of meeting the creator of Opus 12 (Emmanuel Bouchet), one of its most spectacular watches from its current collection. Harry Winston’s limited edition Ocean Sport Chronograph Limited Edition was also on display at TimeCrafters 2012.
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