An oversized front window allows a better view of the brand assortment and display inside the boutique, said Lorenzini. Before, every window was almost like a stage and the total view was closed off. In the previous design, the store was divided between men’s and women’s and there were several rooms connected to each other. “Now it’s a more open space which gives it a different feeling, it’s more modern and effective for the clients to understand the Italian lifestyle,” said Lorenzini.

TOD’S newly renovated store in New York at Madison Avenue
The 2,400-square-foot boutique features a sleek and linear decor and interior walls covered in naturally tanned Vacchetta leather, a Tod’s signature material. With white travertine floors and 14-foot windows, the shop has an open, airy feel. Panels of Pietra Grigia di Vicenza stone float in front of walls to create a textured neutral background for products to be displayed.
At the entrance, a floor-to-ceiling rosewood bookcase-style display serves as a backdrop showcasing a large travertine table designed by Angelo Magiarotti in 1971. Seating areas feature vintage armchairs by Corrado Corradi dell’Acqua and sofas that have been reinterpreted in Vacchetta leather and fabric.
Along the windows on 60th Street, a double-sided bookcase in mirrored stainless steel and leather showcases and juxtaposes ready-to-wear, shoes and handbags, using narrow screens in carved travertine tiles and leather creating backgrounds in the vitrines.
The store was designed by Bonetti Kozerski Architecture (BKA). Some of these new design elements will be utilized in other stores around the U.S. “The concept marries very well the DNA of the brand and lifestyle and the elegance,” he said. While Madison Avenue is a flagship for Tod’s, it’s the first one with this concept.

TOD’S newly renovated store in New York at Madison Avenue
Tod’s presently has 12 stores in the U.S. and is looking to add more in markets such as the West Coast, Southeast and some resort areas. “The search takes a little bit of time to find the right location and right space. Some will come in the next couple of years, as soon as we find the right opportunity, we’ll definitely consider it,” he said.
Turning to current business, he said the brand in the U.S. is coming off a strong 2022, “and 2023 has been performing very well even though the flagship in Manhattan has been operating in a temporary space.” Despite that, retail is up single-digits, wholesale is growing very well, and e-commerce is up single-digits, he said.
The Madison boutique will host the customization service My Di Bag, which allow clients to customize the iconic Di bag in various sizes and leather colors of their choosing in addition to adding a monogram or special lettering in select colors. Each customized bag will have DPP (Digital Product Passport) that assures the authenticity of the product and enables customers to access product certificates, origin, craftsmanship and journey from creation to purchase.

TOD’S newly renovated store in New York at Madison Avenue
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