Tommy Hilfiger will be collaborating with the Zurich-based street wear brand for a unisex collaboration debuting this fall. While Tommy Hilfiger is known for successful collaborations with models like Gigi Hadid, this will be the first time they have approached an international luxury streetwear label for a collaboration. The news about the collaboration broke on Hilfiger’s own personal Instagram over the weekend.
Hilfiger met Vetements’ chief executive Guram Gvasalia six to nine months ago, and Gvasalia later approached him about doing a collaboration.
“I was very excited. What they’ve done is quite genius. They have their own rule book. They do what they want and do it when and how they want,” said Hilfiger in a phone interview with WWD.
The collection will be available in spring, and will be carried by retailers including Barneys New York, Harrods and Colette. Items featured will include t-shirts, hoodies, beanies and socks. The color palette includes gray, heather, navy, red and fuchsia.
The collaboration is only one-off set for one season, but Vetements is open to the potential of future collaborations.
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