TSUM Department store in Moscow, the flagship of the Mercury Group empire, the leader in international luxury fashion, jewelry, watches and cars distribution in Russia. Mercury is the Russian franchise of many international luxury brands Dolce & Gabbana, Emilio Pucci, Giorgio Armani, Valentino, Loro Piana, Bottega Veneta, Tom Ford and Sergio Rossi.
The Italian brands have prepared for the department store’s 110 th birthday a series of limited edition of their style. Special editions for a special anniversary
For the first 9 months of 2017, TSUM reports a 30.4% growth, for a total estimated sales of around 500 million euro
In 2015 Mercury has pledged to align prices with European ones and the introduction of tax free shopping last year. Digital plays an increasingly important role. Tsum.ru’s ecommerce grows in triple digit and now accounts for 10% of department store sales, which last May welcomed Andreas Schmeidler (vente-privee ex-country manager) as chairman of the board of directors.
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