Covering 6,028 square feet over three floors, the new Versace store in London on Sloane Street features a new, more modern aesthetic. Walls are covered in Fior di Bosco marble, while screens streaming snippets from the runway feature on the staircase. Brass and onyx details maintain the sense of glamour for which the brand is best known.
The full men’s, women’s and accessories collections are stocked in the boutique alongside a small homeware section and a space for private fittings.
Donatella Versace said she wanted to maintain the store’s original facade as a link between its Italian-inspired interiors and London. “I created this new boutique not only as a connection between London’s architectural heritage and Milan’s cultural history, but also as a dialogue between the legacy and the future of Versace. I wanted the space to be a link between the world of Versace and our customers, creating a welcoming yet glamorous atmosphere.”
To mark the launch, the store was transformed into an exhibition space displaying last season’s tribute collection alongside never-before-seen backstage photography and Versace campaigns from the Nineties by photographer Doug Ordway.
The store will be the first on Sloane Street to receive a LEED, or Leadership in Energy and Environmental Design, certification.
On Monday, Donatella Versace accepted the Fashion Icon prize at the Fashion Awards in London