W Barcelona has unveiled a multi-million-Euro transformation of all 473 guest rooms and suites, along with the addition of Europe’s first W Sound Suite (a music studio and writer’s room, now available at four W Hotels around the world). The in-house design team at W Hotels partnered with London-based design studio Bowler James Brindley to reimagine the hotel, inspired by the 24/7 energy and privileged location on the shores of the buzzing Barceloneta.
The new room design celebrates both the city and the sea, embracing the unique views afforded by the hotel’s guest rooms. The color palette is derived from the blue hues of the sea, with pops of white, teal and rose gold to accentuate the light and complement the views from the floor-to-ceiling windows. The notion of underwater camouflage is displayed in the room’s carpet, which is a playful interpretation of the sea bed seen through the waters of the Mediterranean.
In a nod to Barcelona’s celebrated culinary scene, the modular furniture in the sitting area reflects Spanish tapas culture – chic, small tables and chairs with pendant lighting. The guest room wall reflects the city’s grid with an innovative lighting structure that transforms the mood from day to night. The new rooms also feature signature accent pillows showcasing modern images of characters from Barcelona’s history including Gaudí, Dalí and St. Eulalia.
All guest rooms also feature a range of new in-room services including Nespresso coffee machines, tea making facilities, 49-inch flat-screen televisions and Bose bluetooth sound systems. Signature W amenities are still available to all guests including the Bliss® Spa sinkside six bath products; the signature W Hotels Bed; access to high-speed Wi-Fi; and the brand’s signature Whatever/Whenever service, which provides guests whatever they want, whenever they want it.
Following successful launches at W Bali, W Seattle and W Hollywood, W Barcelona lives up to the city’s reputation as one of the most innovative music capitals by opening Europe’s first W Sound Suite. In partnership with Coca-Cola, this private music studio and writer’s room enables professional recording artists, studio musicians, producers and hotel guests alike, to record in style while on the road. The main mixing room of the W Sound Suite at W Barcelona features a private vocal booth and a lounge big enough for artists and their entourage. W Barcelona will offer private master classes lead by W Barcelona’s Music Curator, exclusive recording sessions and an original space for creative brainstorming sessions for musicians and hotel guests alike.
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