W HOTEL AMSTERDAM (Starwood Hotels & Resorts) will be located within prime spot in the middle of Amsterdam, the Dam Square, behind the Royal Palace and close to the city’s canal district with its vibrant restaurants, bars and nightlife scene/ The hotel will have 169 guestrooms, including 10 suites and one Extreme Wow Suite (W’s version of the Presidential Suite).
Upon entering the hotel, guests zip up to the rooftop, where they can check-in and grab a cocktail in the W Living Room (otherwise known as a lobby). It will also have rooftop restaurant and destination bar for top views over Dam Square and the city. W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The designers and architects have said that they will restore the historic elements of the building while adding some contemporary touches.