Leading American organic supermarket operator Whole Foods has announced its plans to open a new health resort in Austin. The facility, projected to be located in the Texas area near the company’s headquarters (and the location of the first Whole Foods market), will focus on healthy lifestyle education.
“We have the perfect vehicle for this,” Whole Foods co-founder John Mackey told USA Today. “Think of it as a center where people would go for a day, a weekend or a week for healthy lifestyle education.”
At this stage, Mackey said, the food chain is negotiating on real estate and looking for a hotel brand to operate the center. The objective of the resort is to take Whole Food’s dedication to health and wellness education, which it already offers to employees — and extend these services to a wider audience.
Another recent effort to promote well-being and healthy lifestyle education was less successful. Whole Foods’ Wellness Clubs, a pilot community program launched in five locations offering yoga classes, lifestyle consultations, and cooking demos “couldn’t reach critical mass,” Mackey said.
The Whole Foods health resort is projected to open within the next three years.
adapted from USA Today