Beyond restrictions, lockdowns, ‘corridors’, listings according to Covid-19 stats, travel bans, testing – sustainable recovery during the only worsening pandemic depends on trust. The more governments, authorities and politicians show coherence, predictability, logic and common sense, the more people will gradually regain their trust, for instance, to start traveling again – whether it is airports, airlines, hotels and any other type of attractions.
Interdependence is key, not only at an understanding level but actual workability and credibility. The most various entities, regardless of being state or privately owned, should not only show they understand each other’s challenges but also act on supporting and helping each other. Hotels will not be able to recover before airlines and vice-versa, not to mention services and retail.
Nowadays, for instance, whether a country is attempting to recover as a tourism destination by imposing what may appear to be sensible and efficient restrictions such as extensive means of Covid-19 testing, pre-arrival, during the stay and even on departure – this may actually translate in the fact that the respective country is actually unable to sustain financially and medically (sufficient medical capacity in hospitals) any additional number of positive tested individuals.
The ridiculous carousel of absurd quarantine lists which the United Kingdom is changing several times daily, as well as never ending ‘creativity’ in incoherent restrictions – all announced in the most alarmist and dramatic manner – will have severe long term negative impact on all economic sectors, especially hospitality and air-travel. Neither UK nationals, nor foreign travellers of any nationality do no longer trust those who are supposed to manage the pandemic in the U.K., especially the authorities and the national health system etc. For the rest of 2020, London does not seem to show any signs of recovery as a travel destination.
Trust is of the essence also when countries are attempting to establish bilateral agreements, sometimes also designated as ‘corridors’. These are vital for the recovery of any type of destinations and go beyond other type of ‘arrangements’. As much as all major European metropolis depends on key feed markets such as the U.S. or China, there are many other markets that can be tackled to generate even minimal traffic – even if such ‘corridor’ agreements may be dubbed as politically sensitive.
Or else, cities such as Paris, Rome, Milan, Barcelona or Vienna will face a collapse as travel destinations as early as November this year. ‘Staycations’ and regional ‘drive-by’ distance feed markets have already proven to generate minimal recovery, especially for the luxury sector.
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