Founded in 1999 by William Asprey, a seventh generation member of the Asprey family, William & Son is a luxury retailer based in Mayfair, London. William & Son’s ethos is simple yet increasingly rare; to provide a carefully curated selection of luxury products, showcasing traditional British craftsmanship and the most discerning style. From fine jewellery and watches to leather goods, clothing and homeware, William & Son pulls together an eclectic mix of products, all manufactured to the highest quality.
The goal of William & Son is excellence in every detail, which means a dedication to employing the finest in craftsmanship and using the most exemplary of materials. The majority of William & Son’s in-house collections are produced by British craftsmen, working across the company’s various manufactures, all based in the United Kingdom. The company has established partnerships with a new generation of artists, artisans and designer-makers, ensuring that traditional crafts not only survive but are re-invigorated.
To ensure that all tastes, whims and fancies are catered for, William & Son blend their own range of products with curated pieces from other luxury brands. In particular, William & Son have become a champion of independent watchmakers, stocking iconic brands such as Girard-Perregaux, with a range of both men’s and women’s timepieces. Extraordinary mechanical watches – the elegant composition of dials, hands and numerals, the magical mechanics of their movements and grand complications – are a particular passion of the founder, William Asprey. Many of the brands can be found exclusively at William & Son in the UK, such as De Bethune, Romain Gauthier, Laurent Ferrier and F.P. Journe.
A particularly unique offering from William & Son is the bespoke service across all departments. From elegant engraving and customisation to unique commissions, William & Son apply expertise and technical knowledge to work on any one-off request, be it extravagant, playful or personal. This has earned William & Son an international reputation, a Royal Warrant and a loyal clientele.
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