British luxury carmaker Aston Martin plans to invest $1bn in new products and technology after Italian private equity fund Investindustrial bought a 37.5 percent stake last month via a capital increase agreed with majority Kuwaiti owner Investment Dar. The fund, owned by Italy’s Bonomi family, beat Indian tractor maker Mahindra and Mahindra. Investindustrial has said the group hoped to transform Aston Martin in a similar way it revamped Italian motorcycle maker Ducati by expanding Aston’s model range and strengthening its global dealership network.
“First of all it brings the money to the company, which we can use for the next generation of products from 2015 to 2025,” Bez told Reuters after a helicopter lifted a red Vanquish to the top of Dubai’s iconic sail-shaped Burj Al Arab hotel in a stunt to celebrate the centenary of the brand. Aston Martin celebrated its centennial on January 17 in Dubai, with a red Vanquish airlifted to the top of the Burj Al Arab Hotel – video.
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