Global leading luxury e-commerce group YNAP has invested 47 million euros in a new logistics centre in Landriano, outside Milan in Italy. The new hub will serve all of Net-a-porter and Mr Porter’s global customer base, doubling the stores’ existing inventory capacity. It will also cater to the customers of the online flagships for designer brands ranging from Armani to Zegna which are operated by YNAP.
Covering 583,200 square feet, the distribution center will be able to deliver 4 million packages to customers a year, and it includes 64,800 square feet exclusively dedicated to digital production of visual content. At the moment, the hub employs 600 people, but it is expected to increase the head count in time. Leveraging a fully interconnected logistics network built around central hubs and regional distribution centers, the omnistock model gives customers visibility of and access to stock from anywhere in the world.
“This is a most technologically advanced and automated distribution center where innovation and style are joined together,” said CEO Geoffroy Lefebvre, citing for example digital IDs that “bring customers closer to the journey of the products, best-in-class service, and same-day deliveries.” The system’s intelligent stock allocation and fulfilment capabilities give maximum flexibility in allocating stock to optimize delivery speed and related costs, resulting in higher customer satisfaction
The group has a global footprint, with hubs in the U.K., the U.S., China, Japan and Dubai, and Lefebvre explained that “some orders will be shipped directly from here, others to local distribution centers depending on the availability of the stock and how fast we can fulfill the orders. It will be optimized by algorithms. Customers want their products yesterday,” he said with a smile.
Sustainability remains key for YNAP, for example same-day deliveries with all electric vans, and the investment into the group’s private label Iris & Ink collection launched last week, which is 60 percent sustainable made from recycled products, and a sustainable supply chain.
YNAP’s active customers today total 4.3 million and the group comprises the multibrand online stores Net-a-porter and Mr Porter, and the multi-brand off-season players Yoox and The Outnet, as well as the designer brands’ flagships.
Richemont took control of YNAP in 2018, delisting it from the Milan Stock Exchange.
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