The online fashion retailer, founded in 2000 by Federico Marchetti, has announced a complete make-over from 16th September. Last year, the Italian group merged with Net-A-Porter, creating an online giant worth €497 million of revenue in the first six months of 2016. Yoox has now totally revamped its website, in order to streamline browsing and usage, as reported in a press release.
The website’s graphics have been wholly reinvented, creating a “more captivating, smarter and more colourful, making the journey through Yoox’s fashion, design and art even more amusing,” stated the website. The home page will give access to different sections, featuring a wealth of editorial content and specific focus on special projects, such as, for example, the forthcoming collaborations with Marni and Margherita Missoni.
Yoox’s objective is to foster the development of its customer base, while gaining new clients, in particular among young fashionistas. The website will in fact be accessible via all latest-generation mobiles.
Yoox will also customize the user experience according to purchasing habits, establishing in real time, based on the user’s location, his/her inclinations and navigational preferences, and displaying on the home page the user’s favourite designers and product categories. Another function will allow the website to suggest specific product categories based on the the user’s location and the weather conditions there.
This make-over marks “the start of a new era, introducing crucial developments in terms of innovation, creativity and exclusive partnerships,” stated Luca Martines, President of the ‘Off Season’ division for the Yoox Net-A-Porter group, comprising multi-brand sites such as Yoox and Outnet which distribute collections from previous seasons
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