Givenchy and Disney have teamed for a new capsule collection that features Oswald the Lucky Rabbit, recognizing the Lunar New Year and 100 years of Disney.
Created by Disney and its studio artists and known as the precursor to Mickey Mouse, Oswald is a first in the history of character animation. Earlier this month, Walt Disney Animation Studios introduced an all-new Oswald short for the first time in nearly 95 years.
Matthew M. Williams, Givenchy’s creative director, worked with Disney to create a “one-of-a-kind world tour” that fuses Oswald’s mischievous, high-energy spirit with his own aesthetic for Givenchy in a capsule that captures the spirit of adventure.
The campaign and Oswald’s world tour will come to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. The journey begins at the El Capitan Theatre in Los Angeles and moves through Shanghai, New York, Tokyo and Paris, where Oswald ends up at the House of Givenchy.
Givenchy debuts new capsule to celebrate Disney’s 100th Anniversary
Consumers can participate in the digital journey on Snapchat with the Oswald World Painter AR lens, which allows users to color the sky with paint, stencils and passport stamps, highlighting the five cities of Oswald’s Givenchy tour, beginning Thursday. The lens will drive users to the Givenchy site to discover more about the capsule collection.
Givenchy debuts new capsule to celebrate Disney’s 100th Anniversary
The Disney x Givenchy capsule collection will be available starting Friday in China, Singapore and at a Tokyo Ikebukuro pop-up, as well as the Miami Aventura pop-up on Tuesday, and will be available globally on Dec. 30 in stores and on Givenchy.com. Prices range from $255 to $5,690.
Givenchy says it has been working closely with Walt Disney Animation Studios to design pieces featuring such iconic cartoon characters as Bambi, Perdita and Pongo from “101 Dalmatians,” Elsa and Olaf from “Frozen,” and Oswald the Lucky Rabbit. The project kicked off in May with a limited-edition capsule of luxury ready-to-wear, the first of the series, followed by a “101 Dalmatians” capsule in July.
In May, Williams said, “Disney has always held a special place in my heart, as it has for so many across generations, countries and cultures. As a boy from California and a father in Paris, Disney has always been a source of meaningful moments throughout my life. It’s a true honor to bring two iconic brands together for this project.”
Givenchy debuts new capsule to celebrate Disney’s 100th Anniversary
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