TUMI, the leading international travel, lifestyle and accessories brand, announced today the opening of its first-ever flagship store in the Asia-Pacific region. Located in Omotesando, a major luxury fashion destination in Tokyo, Japan, the newly designed store is inspired by the brand’s iconic 19 Degree collection and is the first of its kind globally.
To mark this important milestone, TUMI hosted an exclusive VIP preview event on December 20 attended by Victor Sanz, Creative Director of TUMI, Takumi Kitamura, Japanese actor and singer, as well as TUMI’s executives, business partners, VIPs and media and influencers from around the region.
Visually striking, the ground-level flagship store spans 2,000 sqft and features a variety of exciting design elements. The signature contours of the 19 Degree collection come to life on the 3D facade featuring hundreds of LED lights and over 250 aluminum fins and interior pillars created with an edge curve cutting technique. The 19 Degree Aluminum sculpture by perceptual artist Michael Murphy creates an illusion of a 19 Degree Aluminum piece morphing into the TUMI “T” logo as viewers walk around it.
TUMI new store in Tokyo at Omotesando
Sleek T-shaped touches appear on all the floor fixtures, while the innovative use of materials includes marble flooring and a stylish blend of hairline and polished stainless steel. Other features include curved fixture edges that create a warm ambience, an art gallery-inspired circular seating area with a full-height digital display, and a magnetic wall with seasonal-themed rotations for added dimension on top of the 19 Degree Aluminum Sculpture by Michael Murphy.
“We are thrilled to unveil TUMI’s newly designed store in Omotesando. Not only is it our first flagship store in Asia-Pacific, but it’s also one of our most ground-breaking store concepts globally. We created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to TUMI’s brand DNA,” said Victor Sanz, Creative Director of TUMI.
In addition to new product offerings such as the 19 Degree Aluminum Backpack, Minaudiere and Briefcase, the Asia-Pacific Flagship Store also provided a first look at key highlights from TUMI’s Spring 2024 collection.
TUMI new store in Tokyo at Omotesando
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