Swiss Haute Horlogerie manufacturer Audemars Piguet is delighted to unveil its new AP House at The Henderson, an iconic new landmark in Central Hong Kong. Situated on the 25th floor with panoramic views over Victoria Harbour, this new space seamlessly blends the brand’s rich heritage with comtemporary design, creating a welcoming atmosphere where visitors will immediately feel at home. The brand welcomed over 100 guests to celebrate the grand opening, including Chinese-Hong Kong actress and singer Karen Mok, South Korean K-Pop Star CL, and Chinese-Hong Kong actor Sean Lau.
The new AP House is located at The Henderson, the prominent new building on Murray Road in Central. Designed by Zaha Hadid Architects (ZHA), its bold and fluid form is inspired by the blossoming bud of the Hong Kong orchid, which graces the city’s flag. Conceived in collaboration with Hong Kong-based interior designer Samantha Soo of Studiossoo, the new AP House immerses visitors in a setting that harmoniously blends the natural landscape of the brand’s birthplace in the Swiss Jura Mountains with the smooth lines of ZHA’s designs.
Audemars Piguet AP House at The Henderson (Hong Kong)
The orchid’s influence is subtly evident throughout the 600- sqm space, with rounded corners gracefully mimicking the curvature of a delicate bud. These elements pay tribute to the brand’s unconventional form language and to Hong Kong’s unique topography. Upon entering the AP House, visitors are welcomed through large double doors which open onto a circular travertine foyer showcasing a collection of timepieces. Further into the space, guests can relax and enjoy a refreshment at the Bamboo Bar, where lush greenery and bamboo create a mindful fusion of nature and design which extends throughout the House.
The glass façade of the building allows natural light to enter while offering panoramic views of the city and the golden harbour. A hidden door by the wine cellar leads to a speakeasy with crimson details contrasting its overall dark aesthetic. In Chinese tradition, a touch of red brings yang energy into the room, symbolising masculinity. This creates a sensual and creative atmosphere, ideal for relaxing while exploring the vinyl collection curated by the brand’s music team.
Audemars Piguet AP House at The Henderson (Hong Kong)
Committed to fostering synergies between creative fields, Audemars Piguet believes in the power of creativity to feed culture and connect people. The Manufacture’s long-standing relation with the world of music, contemporary art, technology and gastronomy is therefore seamlessly integrated within the House’s aesthetic.
The AP House was originally conceived as a home away from home where guests can relax, connect, or disconnect as the mood takes them. This concept was created in collaboration with some of the company’s most valued clients, imagining how brand founders Jules Louis Audemars and Edward Auguste Piguet would live in the 21st century, travelling the world and sharing their passion for beautiful watches.
Audemars Piguet AP House at The Henderson (Hong Kong)
The result is a sophisticated space, where the comfort of home and human relationships take priority. Today, the brand counts 22 AP Houses situated in some of the most vibrant cities in the world, including Amsterdam, Bangkok, Barcelona, London, Los Angeles, Madrid, Milan, Munich, New York, Shanghai, St Barts, Tel Aviv, Tokyo and Zurich.
“We are thrilled to relocate our AP House in Hong Kong to one of the city’s most iconic commercial buildings in Central. The Henderson embodies a forward-thinking vision in architecture and shares our people-centric philosophy. Together, we foresee a resilient and promising future.” Peggy Hu Chief Executive Officer, Audemars Piguet Greater China Region
“We look forward to welcoming both clients and newcomers to this world-class space, as we continue to elevate hospitality to new heights and forge meaningful connections with watch enthusiasts around the globe.” Ilaria Resta Chief Executive Officer, Audemars Piguet
Audemars Piguet AP House at The Henderson (Hong Kong)
More from NEWS
Dr Martens expands its retail in the U.A.E. and Latin America
Dr Martens announced a new distribution partnership agreement with Beside Group in the UAE. It comes after it earlier this year …
Luxury Hospitality Conference, Milan – takes place on October 30th, 2025
Luxury Hospitality Conference is an event of great interest. The luxury segment can make a significant contribution to the growth …
KITH opens new flagship store in Chicago
KITH Chicago spans two floors and retails the brand's in-house offering and additional apparel, accessories, footwear, and lifestyle goods for men, …
