Christian Louboutin announces Jaden Smith as first menswear creative director

Christian Louboutin has appointed Jaden Smith as its first creative director for the men’s line. The luxury shoemaker, renowned for its iconic red soles, announced the unexpected appointment around 15 years after expanding its range to include menswear. The American rapper and actor will relocate to Paris to take up the role and will unveil his first collection in January during fashion week.

Jaden Smith, the son of Hollywood stars Will Smith and Jada Pinkett Smith, will oversee the creation of four collections annually, encompassing shoes, leather goods and accessories. He will also develop campaigns, events, and immersive experiences. Smith’s arrival is expected to enable Louboutin to focus more on its womenswear business. His contribution will also serve to revitalize and strengthen the menswear offering, which accounts for 24% of Christian Louboutin’s business.

Jaden Smith x Christian Louboutin