Located at Rodeo Drive, on the corner of Santa Monica Boulevard and North Canon Drive, the new CASA BLANCA flagship store occupies a a striking low-rise structure built in 1923, featuring a façade of elegant arches. The interior design, created by Casablanca‘s founder and creative director Charaf Tajer and brand art director Steve Grimes, pays full-on homage to Los Angeles, in addition to similarly plenty of cultural references with a global reach, has long been an inspiration source for Tajer.
CASABLANCA new store Rodeo Drive
As such, the settings at the Casablanca store are a quirky juxtaposition of styles and elements which tap right into the hybrid fabric of local culture, albeit with a cheeky nod to the building’s Ancient Greece-inspired architecture and also subtly glossed over. The various settings make most of the lofty retail space, while they speak volumes of the brand’s eclectic aesthetic, featuring a visually arresting red wall, a mix of curated antique furnishings, and modern designs such as clean, brushed metal displays and cabinets.
Additionally, the interior design balances a sense of openness with more intimate areas for a more tailored shopping experience. The new Casablanca flagship store carries the brand’s full range of men’s and women’s apparel, accessories, bags, shoes, jewellery, eyewear, lifestyle items, and last but not least, also garments for the little ones.
CASABLANCA new store Rodeo Drive
More from NEWS
Switzerland nears deal with the U.S. to lower tariffs on its exports to 15%
Switzerland is nearing a deal with the U.S. to lower tariffs on its exports to 15% from 39%, according to …
The RealReal third quarter revenues increased 17 percent to $174 million
The RealReal announced on Monday revenue for the third quarter rose 17 percent to $174 million, on the back of double-digit …
W SAO PAULO is now officially open!
Situated in Sao Paulo's Vila Olímpia neighbourhood, the new W hotel and residences occupy a soaring tower designed by local practice …
