Vera Wang is expanding beyond bridal with a new modern ready-to-wear line, which will debut in the UK and European markets for autumn/winter 2026. The collection, which is being introduced through private appointments in Paris this month, alongside Paris Fashion Week, is being developed in partnership with global brand platform Batra Group, and is described as a “new era” for Wang, offering ready-to-wear styles that reflect her design language and own personal style.
Designed to sit within the contemporary luxury space, the debut Vera Wang AW26 ready-to-wear collection has been conceived as a “wardrobe system,” offering consumers a focused edit of pieces “designed to move with the women who wear them, across the different rhythms of life”. In a statement, Batra explains that the collection targets consumers who are investing with “greater intention,” by buying fewer pieces and selecting pieces “for longevity, quality and quiet design authority rather than trend or occasion”.
The Vera Wang line for AW26 will offer those consumers a “refined wardrobe,” featuring tailoring, knitwear, jersey, and outerwear, “defined by cut, movement, and restraint”. Prices will range from approximately 270 pounds for entry-level pieces to 1,350 pounds for “hero pieces,” including outerwear. Vera Wang, chief creative officer, said: “I’m excited to begin this new chapter for the Vera Wang brand with WHP Global and Batra Group, which supports both the legacy I’ve built over the past three decades and the future I continue to imagine.
The AW26 collection is expected to launch to market on May 1, with plans already being established to ensure a long-term ready-to-wear presence for the Vera Wang fashion house in Europe, including prioritising a dedicated UK and EU digital platform alongside a curated selection of retail partners. Rajiv Batra, chairman of Batra Group, added: “This launch represents a new chapter for both Vera Wang and Batra Group: the brand’s first entry into modern ready-to-wear, and the beginning of Batra Group’s luxury division.
“Batra Group’s commitment to the house of Vera Wang is stewardship. This collection is not an expansion of scale, but a refinement of purpose – building a modern, ready-to-wear line that feels true to the brand’s authorship. AW26 sets the foundation for a long-term presence in Europe, grounded in design integrity.”
Vera Wang to launch ready-to-wear
More from NEWS
How Local Sports and Team Jerseys Foster Connection
Local sports play a unique role in building social bonds. Unlike global leagues or distant franchises, community-based teams operate at …
Authentic Brands acquires GUESS Inc
Calling it a “landmark deal”, Authentic Brands Group didn't disclose the price but said it now owns the controlling stake …
Loews Hotels & Co announces Americana by Loews Hotels in Arlington, Texas
Loews Hotels & Co, a wholly owned subsidiary of Loews Corporation (NYSE: L), and a branded owner, operator, and developer, …
