London luxury hotels anticipate strong Summer demand

The announcement of Harry Style’s concert at Wembley triggered a 1,874% surge in searches for ‘hotels near Wembley’ as fans rush to book accommodation ahead of the highly anticipated tour. Some fans had even booked their accommodation before the tour dates were released. One tiktok user @amyy.xo shared how she got lucky that one of the tour dates fell on the days she booked her hotel for and now it’s fully booked. Nicola Longfield, General Manager for Accommodation at Access Hospitality, shares the impact this will have on the hospitality industry as well as top tips for fans to secure their hotel booking ahead of the tour.

Nicola Longfield, General Manager for Accommodation at Access Hospitality, comments “We’re already seeing unprecedented demand for hotel bookings ahead of Harry Styles’ highly anticipated tour in June. Fans’ excitement is translating into a rush to secure hotel rooms, highlighting the vital role live music plays in supporting the hospitality sector.”

Nicola continues “With demand surging by nearly 2,000% in one day, early planning is key for both fans who want a great experience and for hotels looking to capitalise on one of the biggest music events of the year. Hotels that act early by optimising rates, planning inventory and managing staffing will stand to benefit from this long-awaited tour.”

She finishes “Just like other major tours, Harry Styles’ tour will provide a much-needed boost for hotels, showing that live music isn’t just entertainment, it’s a lifeline for hospitality ahead of a difficult year.”

Hotel expert reveals 4 top tips for securing a hotel for Harry Styles’ tour

1. Consider staying outside of Wembley

“While Wembley has some great hotels that are conveniently located, staying a few stops away could be a smarter choice. Areas along the metropolitan line, like Northwood and Harrow-on-the-Hill, have lower prices and fewer crowds, making the journey back home smoother.”

2. Book directly through hotel websites

“Most importantly, fans should book directly through hotel websites to ensure they get the best price. Booking through the hotel means you’ll have fewer fees to pay, making the cost of your stay cheaper.”

3. Check for package deals and special offers

“Always check for offers and package deals on hotel websites. Some hotels offer discounts for booking multiple nights or packages for late checkout and breakfast included.”

4. Be flexible with dates

“If possible, consider staying one night before or after the concert. Not only does this increase your chances of getting an available room, but it can also help reduce costs. It also allows you to explore what London has to offer and turns your trip into a getaway rather than just a one-night visit.“

Harry Styles