BALMAIN Beauty, a brand developed with The Estee Lauder Companies, has launched its debut prestige fragrance ‘Destin de Balmain,’ presenting a youthful take on the Parisian maison’s heritage.
The fruity, ripe strawberry scent features notes of rosy peony and creamy sandalwood, contrasted by spicy pepper notes of baies rose and peony, which peony reveal unexpected creamy lychee facets. The fragrance’s bottle is a refillable glass cube with striking golden striations and a PB monogram across every face. Inspired by Balmain’s ‘Labyrinth’ motif, it encapsulates both the spirit of the scent and the label’s 80-year history.
“Destin de Balmain features a joyful, optimistic spark of ripe strawberry,” said perfumer Quentin Bisch in a release on Friday. “The fruit’s juicy vivacity brings bright, elevated sweetness to the composition. Notes of peony further convey the feeling of rosy fullness, and notes of creamy sandalwood anchor the fragrance in strength and luminosity. It has an irresistible electric energy.”
Founded in 1945 by Pierre Balmain, the maison is currently under the creative direction of French-born designer Antonin Tron. Along with its womenswear, menswear, and accessories lines, the brand includes Balmain Beauty, a beauty line licensed to The Estée Lauder Companies, inspired by its own 1940s and 1950s fragrances.
BALMAIN is fully owned by Qatar’s Mayhoola
BALMAIN
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