Hermès has recently opened a new store in Las Vegas at The Shops at Crystals which is nearly three times bigger than the brand’s first boutique in the luxury shopping center. The store which covers 13,000-square-feet was designed by Hermes’ long term partner French practice RDAI
“This space used to be a dark, very Vegas club and restaurant,” laughs Hermès USA president and CEO Robert Chavez as he stands in the light-filled boutique, located at Crystal’s Cosmopolitan entrance. “But we saw the potential to turn it into a place where we can welcome top clients into the world of Hermès.” Now, the boutique designed by Parisian architecture agency RDAI, which has brought many of the house’s boutiques across the country to life, is a new type of high-roller haven.
Upstairs, one-of-a-kind pieces like sumptuous calf-leather boxing gloves designed specifically for the store (a nod to Sin City’s other famous pastime) are mixed in with the house’s other treasures. A selection of the brand’s elegant home wares, a first in Las Vegas, line one wall, while a rainbow-hued array of the brand’s handbags line the other. In the jewelry and watch salon, a sliding oak door opens to reveal the jackpot: a plush VIP room stocked with rare items, which, for now, include an electric-pink crocodile, white gold, and a diamond Birkin bag and pavé-diamond-covered collier de chien bracelet.
Hermes new store Las Vegas at the Crystals
Back down the sweeping elliptical staircase is a selection of the brand’s men’s collection. There are plenty of buttery-soft leather jackets, lightweight blazers, and pool-ready slides perfect for keeping cool in the scorching desert heat. “Shoes do really well for us,” explains Chavez, nodding to a selection of boots, loafers, and sandals against the back wall. “Lots of clients ask to leave the boxes behind because they pick up so many . . . and because they don’t want their significant others knowing the full extent of the damage,” he continues with a smile. A selection of covetable small leather accessories and ties lead back toward the front of the boutique, where silk scarves are hung high to let the sunlight pour through.
The boutique’s focus on customization draws on the house’s long history of bespoke. Gifts like enamel bracelets can be engraved, while ties and intricately patterned scarves can be embroidered or monogrammed (according to Chavez, scarves are one of the best-selling items in Las Vegas, and the brand’s Bellagio boutique sells enough to make it the top-performing store in the country). More intricate custom pieces, like fully bespoke suits and jackets, can also be commissioned, and the house will work with you both in Las Vegas and at its boutiques around the country to ensure your piece fits exactly the way you want it to. “Every man should have one of these,” Chavez says as he flashes open his sharply cut blazer, revealing its beautiful black-and-white silk scarf lining. “It doesn’t get much more special than this.”
Chavez says of the VIP area, “We did it because we do have a lot of high rollers and we want to be able to cater to them and pamper them.” VIP items include a diamond Birkin bag and a pavé-diamond collier de chien bracelet. Chavez said the Las Vegas VIP location will be the first in a series of lounges rolled out for VIP consumers across the US.
Hermes new store Las Vegas at the Crystals
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