Italian luxury fashion retailer LuisaViaRoma has announced the opening of a pop-up store in New York, and the make-over of its long-established Florence boutique, which will turn into a fully fledged home.
In 2019, LuisaViaRoma will also celebrate two landmark anniversaries: its Florentine store’s 90 years in business, and the 20th anniversary of the launch of its e-commerce site.
Andrea Panconesi, CEO of LuisaViaRoma, talked about the latest plans at the launch of the 13th edition of Carine Roitfeld’s CR Fashion Book (with artist/designer Heron Preston, top model Soo Joo Park and pop musician Honey Dijon) in Paris.
Paris was actually the birthplace of LuisaViaRoma, in the 1920s, when Luisa Jaquin married Lido Pianconesi from Florence, and opened a first milliner’s store, which then relocated to Florence, where Lido Panconesi added womenswear to the range. After Lido’s nephew Andrea Panconesi joined the firm, LuisaViaRoma became renowned internationally and launched its e-shop.
LuisaViaRoma’s latest projects are the opening, between November and December, of a pop-up store at Manhattan’s Spring Studios, and the transformation of the Florence boutique into a genuine home, complete with lounge and kitchen.
“Our next project is to turn the Florence store into a house, with lounge, dining room, kitchen, bedroom and a bathroom to showcase beauty products,” said Panconesi.
The project is called ‘LVR Home for the Holidays’, and is the brainchild of interior designer Cristina Celestino. Each room will feature LuisaViaRoma’s various clothes, accessories and beauty collections.
LuisaViaRoma
More from NEWS
EMAAR announces $49 billion Dubai Square Mall to open in 3 years
Emaar Properties launched Dubai Square project in May at Dubai Creek Harbour, combining residential and retail options under one roof. …
CHANEL reopens flagship boutique in Shanghai at Plaza 66
After an 18-month renovation, CHANEL has reopened its flagship store at Shanghai’s Plaza 66 — the epitome of luxury retail …
GUCCI to stage Cruise 2027 fashion show in New York
GUCCI will unveil its upcoming Cruise 2027 show in New York. The show will take place on May 16 and …
