BALLY has opened its Bally Haus flagship store on Regent Street, in London. The store concept honors the brand’s Swiss pillars of art, architecture and craftsmanship through contemporary design and natural materials, and offers new ways of shopping with a multi-functional format that lends itself to cultural programming, including panel discussions and exhibitions.
Conceived in collaboration with London-based creative design and production agency Seen Displays, Bally Haus London’s 400 square-meter interior is inspired by the city’s geological and architectural history. A prevalent theme centers around London clay, which forms the bedrock of the Thames and the building blocks of the city’s iconic landmarks.
BALLY Haus new flagship store in London at Regent St
A focus on materials creates visual contrasts, a central Bally Haus feature. Light and dark marble flooring meets earthy, red stones, terracotta shelving displays and natural millwork. Local artist James Shaw was also commissioned to craft bespoke furniture and fixtures made from repurposed plastic waste, which Shaw transforms into sculptures.
BALLY Haus London – 106-112 Regent Street.
(photos GG Archard)
BALLY Haus new flagship store in London at Regent St
More from NEWS
Ralph Lauren to open The Polo Bar Ralph Lauren in London in 2028
Ralph Lauren announced today that The Polo Bar Ralph Lauren is set to open in London in 2028. The new …
LOEWE reports profit decline of 24 percent in 2024
LOEWE leaves behind the frenetic evolution of recent years. In Jonathan Anderson ‘s last year as creative director, the Spanish firm controlled …
Mandarin Oriental to sell upper 13 floors of One Causeway Bay in Hong Kong
Mandarin Oriental International, part of the Jardines Group, is in talks to sell the upper 13 floors of One Causeway …
