Dolce & Gabbana’s presence at the China International Import Expo (CIIE) has sparked controversy in China yet again. Its ostentatiously decorative stand, contrasting dramatically against the sleek stalls from the likes of Richemont and Kering
D&G’s “eating with chopsticks” campaign from November 2018 left the brand’s reputation in tatters: it was removed from Weibo within 24 hours and the following runway show in Shanghai was cancelled. The duo issued a video apology, but the company posted an expected decline in sales in the Asia-Pacific region in 2019
Many feel like the brand hasn’t repented enough for its missteps. D&G products are still unavailable to purchase from many Chinese retailers including Tmall. Even a comeback Weibo advert in August (starring two virtual models) caused yet another backlash. China’s fashion elite have neither forgiven, nor forgotten.
Dolce & Gabbana at the 2020 China International Import Expo (CIIE)
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