Balenciaga has been accused of disrespecting the homeless because of a window display at London’s department store Selfridges. Mannequins dressed in hoodies, baggy pants and Balenciaga’s new track sneaker were posed in slumped positions, such as sitting on the floor with their heads looking down. While the label intended to depict hypebeasts waiting in line for a sneaker drop, many passers-by thought the mannequins resembled homeless people.
Balenciaga’s ‘homeless chic’ window at Selfridges London
Balenciaga is set to occupy Selfridges’ Corner Shop, a rotating pop-up retail space, until September 23. The window display, created by American artist Mark Jenkins, aims to promote Balenciaga’s new track sneakers, which feature performance elements of both hiking and running gear. The shoes, which come in four colors, are available in men’s and women’s styles in limited quantities. Those interested in getting a hold of a pair must book a time slot to visit the store at the dedicated website balenciagatrack.com.
Balenciaga’s ‘homeless chic’ window at Selfridges London
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