Bentley announces it wants to use AI to literally compose music in real-time to match based upon drivers’ inputs and driving style. Bentley has partnered with LifeScore, industry experts in the field of ‘adaptive music’, to develop an AI-powered entertainment system that will deliver constantly evolving soundtracks for every single one of your drives.
Bentley and LifeScore are currently working on creating and fine-tuning the complex algorithm that will analyze inputs such as engine RMP, gear-shifting pattern, acceleration along with the car’s location and the surrounding conditions to digitally compose a soundtrack on the go. Every journey will offer a completely unique and deeply personalized experience.
LifeScore uses world-class musicians, contemporary and classical instruments, and cutting-edge technology for recording at the world-famous Abbey Road Studios. Audio elements recorded in fully ambisonic (full-sphere surround sound) audio using more than 50 microphones form the building blocks (cells) of raw musical material, which can be used by the Adaptive Music system to create bespoke music.
Bentley says 100 billion unique music tracks can be composed for a 60-minute drive by the system and claims that it is an industry first. As of now, it’s a prototype that is under development and a demonstrator has been created to showcase the technology. Bentley says the futuristic tech can be a part of the company’s first battery-electric car.
More from NEWS
CHANEL launches fragrance ad campaign by Martin Scorsese featuring Timothée Chalamet
CHANEL's short film campaign for perfume, Bleu de Chanel, directed by Martin Scorsese and starring Timothée Chalamet has finally been launched at Cannes Film …
Richemont Group Q4 growth slows down
Slowing demand for luxury goods, especially in the Asia Pacific region, hindered Richemont’s growth in the fiscal fourth quarter and full …
Brunello Cucinelli opens new store in Venice (Italy)
In the city that symbolises Italian art and craftsmanship throughout the world, the new Brunello Cucinelli store in Venice was …