Maison Boucheron announces the opening of its new boutique at one of the most prestigious shopping malls in the world, Beijing SKP. Boucheron is continuing its planned development in this constantly changing market.
Following the steps of Shanghai Plaza 66, Beijing China World Mall and Xi’An SKP, the 4th boutique at Beijing SKP remains the same warm and cozy concept around the world. Décor is inspired by the typically Parisian architecture of the private town house at 26 Place Vendôme. It also comes with the much-anticipated Tea Salon, which is inspired by the Jardin d’Hiver in Maison Boucheron, Place Vendôme in Paris.
Boucheron new store in Beijing at SKP
The new boutique inherits the characteristic Parisian architecture and core values of historic Boucheron boutique at 26 Place Vendôme in Paris, creating an elegant and warm space with an aesthetic sense of classicalism and contemporary design. The boutique’s main space is a blend of style of Maison Boucheron, with around 80 square meters. VIP salon is aiming to create an intimate space for visitors to appreciate the brand history and culture, as well as the free spirit, while enjoying exceptional services and personalization experience.
Boucheron new flagship store in Beijing at SKP – terrace and Tea Salon
The boutique comes with new pieces for 2020, the Quatre Blue Edition, but also the iconic creations Quatre, Serpent Bohème, Jack de Boucheron as well a selection of High Jewellery which showcases the ingenuity and the savoir-faire of the Maison’s workshops. The masterpieces including the iconic question mark necklace, the Wladimir rings and other high jewelry creations are showcasing the exquisite French craftsmanship and bold creativity that the Maison Boucheron has renowned for over 160 years.
The Maison Boucheron continues to create an intimate and prestigious French service and bring the pleasant high jewelry experience to Chinese customers, adhering to its philosophy of freedom to create, freedom to wear and freedom to be.
Boucheron is fully owned by Kering.
Boucheron new flagship store in Beijing at SKP
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