Boucheron and Saks Fifth Avenue see a future in big-ticket baubles. In August the Parisian jewelry maison opened shops-in-shop at Saks stores in Boston and Bal Harbour, Florida. A spokesperson for Boucheron said the Boston market was chosen for its well-traveled clientele and to build upon the jeweler’s Northeast visibility, while Bal Harbour, its first Florida door, is important for the firm’s domestic and international clients, especially from Latin America.
The shops increase the brand’s North American footprint, which includes the Vault at Saks and Bergdorf Goodman in New York; Neiman Marcus in Beverly Hills; San Francisco; Chicago; McLean, Va., and Holt Renfrew in Toronto’s Yorkdale neighborhood and Vancouver.
“The U.S. has become a priority for the maison’s retail strategy, where we see an organic and steady growth notably thanks to our significant high jewelry business,” said Boucheron’s spokesperson, adding a company-owned store is on the horizon. “We are currently closely evaluating this opportunity in New York with very exciting news to come on the topic soon.”
Boucheron is fully owned by Kering.
Boucheron new shop-in-shop at Saks, Bal Harbour
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