BRIONI opens new boutique in Seoul at Lotte World

BRIONI is pleased to announce the opening of its new store in Korea. The space is located at the 4th floor of Lotte World Tower, one of Seoul’s most iconic and prestigious luxury destinations.

Designed with the global concept of the House, the store showcases a selection of timeless design elements and refined materials. The space features a vintage MITA tapestry (F. Luccardi, Broadway, 1960), setting the tone with understated artistic flair. The interiors are further enriched with vintage Italian furniture, a 1970s chandelier and 1950s Bergère armchairs, all contributing to a curated, sophisticated ambiance.

Brioni new boutique at Lotte World, Seoul

The new Brioni space, is designed in neutral tones, with travertine floors, black marble details, gunmetal steel finishes and linens in beige, blue, and green hues used throughout the furnishings and panels. The result is a harmonious blend of Italian heritage and elegance. The store offers a full expression of Brioni’s world: ready-to-wear collections, accessories, shoes, fragrances, and the renowned Bespoke service – designed for the modern gentleman seeking whispered luxury and sartorial excellence.

Brioni is fully owned by Kering SA

Brioni new boutique at Lotte World, Seoul