Cartier has partnered with Gebr. Heinemann, ATÜ Duty Free and Unifree to open the brand’s largest standalone travel retail boutique. The boutique is located in one 4 at Istanbul Airport, which is known as the Luxury Watches & Jewellery Zone. The boutique sits alongside mono-brand stores from Bvlgari, Bottega Veneta, Céline, Dior, Fendi, Gucci, Hermès, Louis Vuitton, Prada and Saint Laurent.
The 130sq m space features a striking 12-metre tall façade. The façade was designed with three-dimensional illuminated elements that shimmer like gold and is likened to a ‘precious piece of jewellery’ by the brand owner. The entrance showcases product highlights from Cartier’s watches and jewellery collections.
Cartier new boutique at Istanbul Airport
Inside, the boutique offers the full range of Cartier watches, jewellery and leather goods products, alongside a selection of perfumes and sunglasses. The maison’s signature red hue adds vibrancy to the light marble flooring and furniture. An Icon Bar sits front and centre and highlights the maison’s most famous pieces. New lines such as Clash De Cartier and Santos, which reinterpret classic Cartier models, are offered to attract young luxury consumers.
Cartier Managing Director Turkey & Levant Nicolas Martin added, “We are pleased to be opening the largest Cartier boutique in travel retail with our valued partner and operator ATÜ Duty Free at Istanbul Airport. At Cartier, we continuously thrive to build presence in Turkey and we look forward to being a part of all travellers’ journeys in this key international airport.” The luxury category has remained resilient throughout the crisis, particularly in Istanbul Airport
The boutique is an LEED-certified store. This certification standard developed by the US Green Building Council stands for Leadership in Energy and Environmental Design.
Cartier new boutique at Istanbul Airport
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