Cartier has unveiled two new boutique concepts at Dubai International Airport (DXB) and Suvarnabhumi Airport in Bangkok. The stores were opened in partnership with Dubai Duty Free and King Power International respectively. They reinforce Cartier’s strategy to accelerate its presence across major airports around the world.
The openings underline the luxury maison’s commitment to elevating the airport client shopping experience. The striking retail spaces, dressed in the luxury house’s signature gold and red colour palette, offer Cartier watches, jewellery and accessories lines for both men and women.
Both boutiques combine Cartier’s key design codes with local colours and motifs, giving a subtle yet distinctive sense of place. This includes drawer pull handles that are made to resemble luggage handles and a dedicated ‘icon bar’ which showcases the maison’s most popular creations
The store’s façade features an intricate metal design that was inspired by ‘Mashrabiya’, a traditional Arabic architectural theme. A vibrant fan-shaped panel in red-orange fabric is the main focal point of the store. The panel’s pattern was inspired by local vegetation in the UAE, a motif that is strongly rooted in local tradition. The walls are painted in a neutral gold palette, with certain areas covered in red plaster pleats that pay homage to Cartier gift boxes.
On 1 March, Cartier moved to a strategic new location at Suvarnabhumi International Airport in Bangkok. The boutique is located in a high-traffic location after customs clearance at Level 4 Departures and is operated in partnership with King Power International.
It is the first store in Southeast Asia & Australian travel retail to offer Cartier’s full range of masculine, feminine and unisex watches and jewellery products. The store features a striking 40-metre façade, decorated with a traditional Thai motif in gold. It boasts two wide entrances which enhance customer flow and is divided into well-defined product zones.
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